Campaign

7 Holiday Sins

Background

To stand out among fragrance brands during the noisy holiday season, Coty, Inc. wanted a creative approach for generating awareness and buzz on social media in support for Miu Miu’s “7 Holiday Sins” digital video campaign.

Overview

We created a unique editorial-driven social media program designed to reach an audience beyond the beauty vertical. Recruiting from unexpected categories like food, design, and DIY—we worked with our digital influencers to bring the campaign creative direction and product messaging to life in a standout way in unexpected social media environments.

7
Editorial "Sins" Concepted
34
Influencer Posts
2MM
Earned Media Reach

Blair Breitenstein
@blairz

Content Highlights

Blair Breitenstein
@blairz

Catherine Kim
@CatherineJKim

Lizzie Darden
@lizzie_darden

Lizzie Darden
@lizzie_darden

Ashley Rose
@sugarandcloth

Lindsay Emery
@suiteonestudio

Giulia Scalese
@thecollecteur

Lizzie Darden
@lizzie_darden

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